Vera Wang LOVE, Packaging Design
Angela Speed
Creative Direction, Brand Strategy, UX Journey, Marketing & Development
Vera Wang LOVE
A Collection of Fashion and Bridal Fine Jewelry
Vera Wang, a Fashion and Bridal Icon
"From the runway to the wedding aisle, to the most romantic day of their lives, Iʼm here. Each piece, in my jewelry collection, is designed with lovers in mind." ~Vera Wang
Custom Packaging for small items add an extra special gift presentation, even if that gift is for yourself.
Vera Wang LOVE Collection custom ring sketch
Product Photography & alternate images
Not all photo shoots are glitz and glam. Most intend to sell a product. Good product photography manages customer expectations, increases conversion and reduces returns.
Vera Wang LOVE Collection
print, social, catalog & Online assets thru the years.
print, social, catalog & Online assets thru the years.
VERA WANG LOVE COLLECTION at Zales showing the Tablet Breakpoint in the landscape orientation.
Vera Wang LOVE Digital Website Assets
The design for the Vera Wang LOVE Fine Jewelry Collection Landing page is constantly changing. This is the most recent design that I implemented. The page drives to the many sub-collections like Bridal, Fashion and Kindred Heart.
Vera Wang Love collection Exclusively at Zales. The Diamond Store.
How I used my creative style online
Email is a great way to reach your customer, using design style can entice your customer to open an email, HURRY, you only have 50 milliseconds to capture a user’s attention.
Vera Wang LOVE, Custom Home try On kit
Email Design, Website Design, & Site integrations
Email: Email design and email coding are just one of the roles of a UX Designer. Understanding the sizing and exporting images for the web are not the only responsibilities. Codign for Email is also quite different from web development. can you say we'er going to code "like it's 1999"? using inline CSS styles and internal stylesheets.
Web: Designing for the web requires an understanding of the site structure and master style sheet. If you don't the Developer has to do extra work to make the design fit in the Content Management System (CMS).
Site integration: Sometimes that approved design just won't look right just inserted into a WYSIWYG component. so a little custom html, CSS and Javascript will help. You don't want to bog down the system with a bunch of code, so you should utilize the master style sheet as much as possible so in the future you still can make global changes.
These are the tools I use as a Hybrid UX Designer. I love using both sides of my brain.
Vera Wang Try before you buy packaging
Packaging design for a new Try-on Service
Buying a custom Engagement ring, with the expensive price tag, can be foreboding. But with the new Try before You buy option, you can try different different metal colors, stone shapes, and shank designs, in a mix and match box, to configure 9 different ring looks. Find one you LOVE, and you can confidently purchase your final dream ring online or in store.
Optimizing and cropping video Assets
Adding video to your site can bog things down if it is not resized and optimized. Knowing Adobe Premier Pro can bring fast loading content to all your pages.