Hi, I’m Angela Speed, Senior digital designer

- currently an independent contractor, based in Texas

Promotional Design
Eye-catching visuals on your website, digital ads, and social media can communicate key messages and promotions in a memorable way, increasing engagement and growing your following. With the right promotional design strategy, you can stand out from the competition and drive real results. Zales Holiday Promotions >
Shoppable Photos
Landing page & SaaS integrations: Shoppable photos dramatically improve the consumer shopping experience, and brands see higher conversion rates. Explore the Attentive Reveal integrations on Zales.
Multivariate Testing
Gillette Fusion5: Compared multiple versions of a webpages, emails, offers and  advertisements to determine which one performs better. By randomly dividing the audience to analyze which version has a higher click-through rate, conversion rate, email sign-up, and engagement rates.
Messaging App
This is case study highlights the chat bot UI designed and implemented on all Signet Jewelers webstores, in response to store closings during Covid-19 shutdowns in 2020. Covid-Shmovid, Contact Us >
Airia Smart Scent
Brand Management: Identifying and communicating a brand's key values and attributes to target audiences through guidelines, campaigns, and feedback. It establishes a strong brand identity, recognition, and loyalty, differentiating businesses from the competition and positioning them as industry leaders.  View Airia Case Study.
Vera Wang LOVE Collection
Brand Management: Designing for the luxury market requires  attention to detail, high-quality aesthetics, and a unique narrative that resonates with the luxe consumer. It's about crafting an exclusive experience that embodies refinement, elegance, and sophistication to establish a strong brand identity and cultivate a loyal customer base. Explore the Vera Wang LOVE Collection.
Marilyn Monroe Collection
Brand Management: From concept to consumer likes. Explore the Making of the Marilyn Monroe Fine Jewelry Collection.
Disney Fine Jewelry
Brand Management: How do you launch an in-store event with an online launch with a cohesive message? Easy. Do it BIG and make it exclusive (based on the Disney Aladdin live action movie launch). Explore the making of the Disney Aladdin Fine Jewelry Collection.
The Email Journey
Email Marketing: Introduce customers on your email list to new products, discounts, and other services. Introduce promotions, educate your audience on the value of your brand, or keep them engaged between purchases. Explore my email design portfolio.
Brand Transformation
Brand Strategy: In 2019, Zales underwent a brand transformation to modernize their brand and better resonate with their target audience. View the Brand Strategy Presentation.
Website Design
Web Design: Design that  allows websites to adapt to different devices and screen sizes, ensuring a consistent and user-friendly experience. It uses flexible layouts, images, and CSS to optimize websites for desktop computers, laptops, tablets, and smartphones, providing a seamless user experience. Procter & Gamble's R&D Division. Read More >
UX Design Patterns
Integrations to Add Value: This case study builds an article hub and shows the structure in action on the Zales website.
Zales Brand Transformation
In 2019, Zales underwent a brand transformation to modernize their brand and better resonate with their target audience. View the Brand Strategy Presentation >
Digital SLR & iPhone
Photography: taking and editing photos is an extension of my background in design. Explore some of my photography subjects.
Life Lessons
Writing Sample: blog post article about learning from the small things in life.
Writing Sample: Blog post example about varying levels of sleep.
Love Being in Love
Writing Sample: blog post article about relationships.

Article: The UX Design Process

Training document for my team, describing the elements of good UX, based on Zales Messing app.

Zales Brand Design

You can write here as much as you want, this text will always look nice, whether you write longer paragraphs or just a few words. Click here and try it out.